Music Rights Management solution
Result
80%
New User Engagement
70+
Profits
90%
New Customer Acquisition
We were most impressed with their commitment to the project
Objective
To optimize the platform's usability by creating a visually appealing and functional driven user experience to maximize efficiency and save money in how the platform collects and shares information.
Challenges
The current application was not suitable for it's target audience and the user flows were complicated . The low usability performance required a careful evaluation of the user interactions and incorporation of user feedback to optimize the user experience.
Solutions we offered
We examined the current platform and performed a heuristic analysis using user pain points. This data enabled us to make a design choice that would be practical for both the user and the development team.
Usability Enhancement
Conducted a thorough examination of the existing platform utilizing heuristic analysis to identify and address user pain points.
User Engagement Improvement
Balanced the design through the strategic use of color contrasts to guide and engage users.
Collaborative decision making
Presentation of the key flow to the stakeholders to make a design decision aligned to meet both business and user needs
Streamlined UI & UX
Improved the overall user experience to ensure efficiency and ease of use for the end user
Our Approach
Understanding the problem and coming up with design thinking driven solutions helped get started with the project. We identified the issue, proposed iterative design solutions, and streamlined the process to ensure a holistically enhanced user experience
Brainstorming Session
Brainstorming sessions with the client and the iterative sketches served as the project's inspiration
Interactive UI Upgrade
With dynamic micro interactions and illustrations, our redesign was driven by practical functionality for a more engaging and user-friendly experience.
How did our solutions help?
Our solutions aimed to enhance the user experience and streamline operational efficiency. The redesigned UI helped in quick interactions, improved overall performance, and simplified human resource management.
Improved Usability
The design helped users with an enhanced user interface for seamless interaction.
Improved Application Performance
The design also improved the overall performance of the application and reduced the difficulty in managing human resources.
Agile Design for Problem Identification
By adopting an agile approach and making sure we align with the product needs we followed an iterative design process.
